Online surveys have nowadays become an important part of the marketing suite of tools. Free online surveys have only facilitated this spread of using technology to allow companies to get closer to their clients and email surveys have brought both parties in the same piece of cyberspace. The bigger question that needs to be asked is: do these surveys really add any value? The answer is a resounding yes for the following reasons.
related: Business Survey Software
The online world may have brought down barriers to trade but they have also taken away the personal aspect of business. Where salesmen could read a raised brow or a frown, the online marketer can only guess what is going on in the buyer’s mind. Therefore, surveys play an important part in getting to know what the customer is thinking at crucial points of time.
Feedback is too late in the chain of events to keep a smile on the customer’s face. This is a reactive phase while surveys are proactive by asking a customer what he or she wants instead of waiting for an answer that could swing either way.